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Podcast – Datto interviews Sitima Fowler on how to sell the value of your service

Understanding your company story, the value you bring to clients and training your sales team on those messages are all crucial components of a successful sales strategy. In this episode, our own Scott West, Senior Product Marketing Manager, interviews Sitima Fowler, CEO of Capstone IT, Inc. and dive into tactics MSPs can use to boost revenue and sales by leveraging the value of the services they provide and the storytelling abilities of their sales team. Sitima also provides insights around onboarding, training, marketing, and more.

About Iconic IT

Iconic IT is an award-winning Managed IT Service Provider (MSP), providing small and medium organizations with local and responsive IT support services. We feature budget-friendly service plans with coverage as vast as the iconic national parks they are named after. We specialize in fully managed or co-managed IT support, cybersecurity and cloud solutions, strategic guidance, and excellent customer service using our exclusive PROS service model (Proactive, Reactive, Ownership, and Strategic). You are the hero in our IT story, and Iconic IT is your guide. We serve the following local communities: Dallas Fort Worth and East Texas, Wichita Kansas, Buffalo and Rochester New York, Bonita Springs Florida, and Denver Colorado.

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